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own barriers in B2B buyer journeys avigate complex les cycles with ngaging experiences s already a complex process. a of readily available content has given mers greater independence in terms of market eating a scarcity of opportunities to influence mer’s decision. spend just 17% of their time meeting with potential ring the sales process. 2 And when they’re multiple suppliers, that drops to 5-6%. Coupled with keholders with conflicting priorities, the B2B sales challenging one. Consequently, businesses need to find new ways to keep customers engaged and attentive throughout the sales process. Creative digital experiences offer an opportunity to overcome these challenges. Powerful, engaging content that approaches the sales process from a new angle to show, not tell, the benefits of your product or service. ourney & its Implication for Sales. Gartner.
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Case study A smart city that opens the digital world to operations and manufacturing Telecommunications solutions with benefiits across industries. What better way to express it than with a digital city experience? The objective was to deliver an ABM campaign that sales teams could use to clearly communicate the full scope of innovative solutions that Telefónica provides – whilst demonstrating to key clients that it is far more than a telecommunications provider. We created two 3D digitally animated interactive cities, bespoke for each client, which showcased the range of relevant solutions in a visually impactful and engaging way to inspire further business conversations.
