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Speak to Sh po of y The B2B sp esoteric pr While comm be a challeng circumvent t It’s not just th context too. I won’t be won
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o your prospects at every level howcase the true ower and impact your solutions pace is known for its complex and often roducts, services and solutions. municating the benefits of these solutions can ge, digital experiences offer an engaging way to this. he innovation that can get complex – it’s often the If your prospects don’t understand the problem, they n over by the solution either. With sign-off required from stakeholders at all levels, it’s essential that you have a clear story that showcases the true value of your product and articulates the context in which its value comes into its own – a creative and interactive story that addresses multiple buyer pain points and takes the user on a journey. Take our work with Scandit for an example. Typically perceived as a barcode scanning solution, our interactive SmartStore experience shows how Scandit offers benefits far beyond that.
