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nies In advising B2B tech brands on their sales and marketing strategies, Neil has seen first- hand brands shifting from a product-led to a community-led marketing approach. Founder, CMO Advisory nion, what is the main reason anies should consider taking a y-led marketing approach? will come to demand it. You can the front foot or left trailing behind. communities take time to build, they nurtured and require time, effort and y starting now, you can set yourself ess rather than scrambling at the ur to compete with those companies y have a community of loyal superfans. 3 Your one piece of advice for those companies that choose to switch to a community-led strategy? Start with the customer. You need to get to know and truly understand your audience so do your homework before you dive in. How do they communicate? What are their interests or their pain points? Where are the watering holes they’re already visiting? Are there any influential figures that they listen to? Do any communities already exist that I can try and tap into?
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