nication eat your community e people guage forms the basis of any community. cating in a way that resonates with your and captures your brand’s identity and ill ensure you are connecting with like-minded s and building authentic connections with o will truly buy into your brand. our audience’s language makes them feel like an of the community – fostering stronger brand loyalty aging organic growth. A B2B organisation is still about people, so taking a people-centred approach that tion and avoids a corporate tone often works better. e the strength of your relationship, ensure tion channels always remain open, authentic and is combination strengthens the sense that your an get in touch at any time, will speak to a genuine not a chatbot, and keeps your brand ever present in day. Consider your language: - Take a people-centred approach - Utilise emotion - Speak your audience’s language Read our top tip