Creativity An authentic story that’s driving global change Driven by a belief that financial services should be fair and equal, Finastra found a creative way to inspire a community to take action. The use of AI in financial services has caused a problem with algorithmic bias, leading to discrimination against certain demographics. Finastra launched its campaign, OPEN by {Default}, to directly engage with its community of financial experts and empower positive change. Finastra developed a multi-channel marketing strategy to tell the algorithmic bias story effectively in the market. One standout feature was the Hack to the Future hackathon which found a new and exciting way to unite coders and inspire community-led change. See the full story
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