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ABOUT ELFA Our story started in 1948 when Arne Lydmar got a great idea on a market that saw the need for clever storage solutions. 75 years later, we are still keeping to that very idea. Creating space in everyday life with ingenious storage solutions. Embracing the challenges of everyday life by pro- viding clever solutions for big and small storage needs. That is what we do. The company is since 1999 owned by The Container Store, USA’s largest storage products retail chain. The Container Store is listed on the New York Stock Exchange. CORE VALUES FOR THE BETTER Company core values do not differ from personal values, gen - erally speaking. When weighing all the factors that go into the decision, we give higher importance to matters that coincide with our core values, whether we are aware of it or not. Values drive every major decision we make. At Elfa we do not explicitly say that being sustainable is one of our core values. Being sustainable is rather the effect of our many decisions and actions, indirectly influenced by our values. We believe in this, that our values help us being more sustaina- ble. For instance, when we say we are customer focused by striv- ing to exceed their expectations, we are talking about matters such as superior quality, life-long durability and being a trusty partner in a more sustainable lifestyle. To be the company we wish to be, we work a lot with ourselves and our operations. By being innovative and open-minded to new possibilities of working, we are taking measures to invest in and sustain our society’s future. By acting professionally in everything we do, we are conducting our business ethically and in compliance with the law. We fundamentally believe in humane values and appreciate that we are all different. We act as one company and share a holistic view of our business. This includes the entire eco-system of suppliers, partners, and customers. Elfa has three factories and seven sales companies in Europe. By the end of fiscal year 2023, we counted 374 em - ployees. Our turnover for the fiscal year 2023 was 1 176 MSEK. A MARKET POSITION FOR MAKING DIFFERENCE Every business needs to step up on the sustainability ladder. At Elfa, we are certainly not resting on our laurels. Yes, our products are by design sustainable. As we sometimes put it: “Elfa provides storage systems created to fit individual needs throughout life. Our assortment includes both flexible storage solutions and made-to-measure sliding doors – all in sustainable and functional design of the highest quality.” But clearly, our responsibility certainly doesn’t end there. We have to do more. Even if our products are truly useful and last for generations, our operations can still be improved. The nature of our offering gives us the advantage of enjoying a market position where we can do more by helping others, associ- ations as well as people, in our mutual ambition to move towards a more sustainable lifestyle and enable circularity. Elfa is using this advantage to make difference. 4
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