How to Read a Swatchbook DL

How to Read a Swatchbook DLWhat is a swatchbook? A swatchbook is an incredible tool that not only displays a paper line’s entire offering, but also provides the right information to solidify your paper decision. Additionally, swatchbooks feature samples, both printed and unprinted, to help you get a feel for the paper that you’re choosing. Ultimately, they are the ideal starting point—the inaugural step—in the creation of a dynamic printed piece. Swatchbooks are essential for both print newcomers and industry veterans. While useful as an introduction to your paper options and for learning all about a paper brand’s specifications, they also allow customers to grow more familiar with paper over time. The more that you use your swatchbook, the more knowledgeable you will grow about a paper mill’s brands and offerings. Swatchbooks are particularly helpful to newcomers as they learn the business of paper and print, but many veterans will pull out various mills’ swatchbooks to compare offerings and determine which paper is correct for their job. It’s similar to how hikers use maps. Newer hikers may rely heavily on a map to navigate their way; but even if you’ve traversed the terrain hundreds of times, you’ll always keep a guide with you, just in case. How to Read A Swatchbook | A Designer’s GuidePage 1Page 3