1 | HOW DO YOU USE A SWATCHBOOK? You can start by opening it and taking a quick trip through its pages. A swatchbook has several components—printed samples, unprinted samples and the tabs containing specification information. Each has a different role in assisting interested paper buyers, but all are necessary for informing your decision. The goal of a swatchbook is to highlight the different portions of information that you will need in a clear and concise manner. Both printed and unprinted samples are key in every swatchbook, especially when choosing white, uncoated paper. Although they may look very similar at first glance, no two white, uncoated paper lines are alike. Different mills produce slightly different shades, at different brightnesses with different formations—all of these variations lead to unique results once ink is added to paper during the printing process. The various sections in a swatchbook allow a user the opportunity to become more familiar with a line of paper before committing to a specific sheet. Tab pages typically contain each paper’s specifications to help you choose the right paper for your printed piece. How to Read A Swatchbook | A Designer’s Guide
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