Letter from the Anything can happen when people and paper come together. In this edition of Paper Matters®, we explore creative collaborations and coalitions that have been formed and bound by paper. When designer Aaron Draplin made 100 pocket-sized notebooks as gifts, he probably never expected to catch the attention of Chicago design firm Coudal Partners—much less join forces with them to launch the Field Notes brand. Today, Field Notes fanatics line up for blocks to get the next limited edition release. Follow step-by-step as Field Notes and Lake County Press collaborate to produce another instant classic. We’ll go behind the scenes at Publicis Hawkeye in Toronto, Ontario, where digital gurus merge data with direct mail to forge “relationship moments” between brands and their audiences. Learn why they’re telling creatives and clients to stop thinking about campaigns and start thinking about consumers’ data journeys. Next, you’ll see how inkjet fits the bill for Kubra, a billing and payments company that has rethought the customer experience when it comes to paper billing statements. That brings us to our journey in sustainability and how we’re exploring blockchain technology as a way to increase transparency in our supply chain. We explain what blockchain technology is and the potential it has for the forest products industry. Cult followings. Relationship moments. New opportunities. They’re all made possible with paper — a product and an industry that’s constantly making connections. Vanécia Carr EDITOR-IN-CHIEF “V” is the Director of Customer & Brand Marketing at Domtar Paper Company. With more than 15 years of paper and print marketing experience, she’s passionate about the excitement, effectiveness and enjoyment that only paper and print can generate. 2 PAPERMATTERS
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