TABLE of CONTENTS 2 LETTER FROM THE EDITOR 3 GALLERY SPOTLIGHT 4 FIELD NOTES CULTIVATES SUCCESS Breaking Some Rules to Build a Brand DATA BUILDS RELATIONSHIPS Publicis Hawkeye shares insights on using data and direct mail to optimize your marketing strategy 8 12 M A K E A S P LMAASKHEWAI TSHP LCAOSLHO WR I T H C O L O R A move to inkjet fits the bill for Kubra A move to inkjet fits the bill for Kubra PAPER STATEMENTS MAKE SENSE Seven reasons why paper statements still make sense 14 16 BLOCKCHAIN TECHNOLOGY Sustainability and transparency in Blockchain Technology Click the YouTube logo throughout the magazine for curated video content from this issue of Paper Matters®. 1
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