Why_ _ TEXT & COVER? _ USE A PREMIUM PAPER? TO MAKE A GREAT IMPRESSION! T actile materials are an essential brand communication tool. Like words, all materials communicate differently. The look, feel and colour of paper can improve response rates, enhance a brand’s image, or evoke a desired emotion. When recommending paper consider how its colour, finish, brightness, formation, opacity, recycled content and paper weight will work with your printing process of choice. With hundreds of papers to choose from many designers and printers rely on a few favourites— usually choosing white and smooth papers. But don’t limit yourself, there is a world of colour and texture available to help enhance your client’s project. The more you understand these, the better able you are to recommend the right paper choice. W hether a large corporation or a small business with big plans, printed material is one way to spread your brand throughout the world. Premium paper can make a difference in how that brand is perceived. The right paper can set your client’s messages apart. MATERIALS MATTER Mohawk materials: • Enhance tactile interest • Provide haptic memory of the brand • Facilitate outstanding print performance • Communicate quality • Enhance brand message
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