Page number 4
that time, so it was a major challenge for me, but also at the right time where Dinex needed a more structured approach, for the continuous growth of the Group. Having been part of a family company for many years is not easy and everone that has been part of such a journey knows what I mean. During this journey, I had to prove my worth as both the son, as well as the new CEO/innovator of the company. A company which has today turned into a highly professionaly driven, with a professional investor behind, and governed by a professional board and management. Also, at the time of this writing I have had the privilege of the 3 rd generation of the family being part of Dinex: Gustav, my youngest born in 1999, was part of a project team that developed the e-commerce platform of Dinex Aftermarket back in 2019, and he is now studying at CBS Copenhagen. Simon, my oldest born in 1995 currently works in our IT department as Supporter. The Journey of Dinex is far from over and I am proud to say that today we are: 1. A global company with activities in all continents of the globe 2. A technology & Innovation driven company at the forefront of emission and noise reduction for the heavy duty on- and off road industry 3. A growing company that will keep on increasing and growing the market shares within our industry, constantly setting new ambitious targets. Chapter 3 2000 - 2009 Chapter 4 2010 - 2019 4. A value-driven company that executes on our ambitious targets under the philosophy: Hard on Targets, Soft on People (Care People, Care Future) 5. Driven by a strategically defined roadmap towards 2040 with an expanding product program enabling key technologies of future CO 2 -neutral transportation inf rastructures. I hope you will enjoy reading this 40 years anniversary book, and I look forward already now to be part of the 50 years anniversary book in 2032, as continued growth of Dinex has been, and always will be a lifetime joy and ambition from my side. Chapter 4 2010 - 2019 Epilogue Beyond 2023 40 YEARS 3
Page number 5
5 ABOUT DINEX 10 THE EARLY DAYS 15 ESTABLISHMENT 1982-1989 31 GAMECHANGER OF THE AFTERMARKET 1990-1999 42 NEW KIDS ON THE OEM STAGE 2000-2009 59 GLOBALIZATION 2010-2019 71 FUELED UP, AND SHAPING THE FUTURE 2020-2023 76 THE ROADMAP TO THE FUTURE: BEYOND 2023 78 WHO IS DINEX TODAY 92 THE GREEN PATHWAY TO ZERO 4 Content 40 YEARS
