Drivers of the Business Case The Business Case Strengthening the Case: Social Value The Social Value Case Future-Proofing The Value Proposition Building tomorrow’s future today Statement from Cristina Gamboa, CEO of WorldGBC As one of the largest economic ecosystems in the world, the building and construction industry has a critical role to play in achieving global sustainability goals, especially in tackling the climate crisis The COVID-19 crisis has profoundly changed human relationships with our built environment, and the global real estate sector is readjusting to a ‘new normal’ - where social value is rising in industry attention. In this context, it is crucial that we now embark on a radical transformation of the built environment, mitigating the impacts of climate change, enhancing equity and justice and implementing greater economic and environmental resilience to combat risks. By adopting sustainable practices at all stages of the life cycle, we can reduce our reliance on finite resources, generate positive and restorative impact, and improve quality of life for people in all stages of the value chain. Today’s value proposition for a sustainable built environment is both financial and ethical. It is on a powerful trajectory to amplify in the future. Through this report, WorldGBC champions immediate, transformational and regenerative action for people and planet, based on contextual research and future scenario modelling. In short, no business can afford not to adopt substantive sustainability measures in the built environment. A WORLD GREEN BUILDING COUNCIL REPORT | | 03