The key to a successful creative digital experience is to create a sense of connection with the audience through storytelling. Trust, authenticity, personality, emotion – these are all crucial elements of effective storytelling. Three-dimensional characters with unique personalities help you develop closer relationships with consumers, bringing the authenticity of real- world interpersonal connections to your marketing and creating genuine engagement and interaction. Characters are a great way to achieve this. Animated, actors, voiceovers – no matter what form they take, characters are key to storytelling, helping give creative digital experiences that human element that sparks connection and engagement. In short, a creative, authentic story with a human at its centre transcends the mundane to bring your brand to life, helping to address buyers’ pain points and elevate the user journey. From the blog Learn what characters can do for you Read our blog