Connection Your members are the bedrock of your growth Communities are not built on transactional relationships. Instead, brands must build communities of advocates through authentic, genuine connections that foster great relationships. To form meaningful customer relationships and a strong business community, it’s important for you to define your audience and design your marketing strategy around them. This will help you understand their wants and their expectations, and enable you to connect with them around a shared identity and purpose. Once you’ve established your brand community, avoid casting a vast marketing net that aims to attract the largest number of consumers. Address the specific needs and values of your defined audience with a bottom-up, authentic focus. This will contribute to your community-building by making members feel valued and connected to your brand. Although there is an initial investment in time and resources to make your community successful, it can be a powerful tool for organic growth. By inspiring your members to spread love for your brand they can build connections and bring new customers into your community. In turn, your new customers will become empowered to advocate for your for your brand further – triggering the network effect. Continue reading to see how we assisted Boardwave in driving organic growth and strengthening their network effect. Build authentic connections with your members to trigger the network effect and drive organic growth.