2 Meet DASSY ®

MEET DASSY ® - a new beginning Hey, remember us? As you can see, we look a little bit different. We’ve refreshed our logo and also added a new twist to our photos. This way, our visual style fits who we are even better. Why green? Green stands for growth. And that’s what DASSY ® ’s going for with this new look. What’s more, green radiates safety, which also happens to be one of our main goals. We strive to be a safe and reliable partner for everyone who works with us and wears our clothing. Perhaps green also reminds you of nature? Rightly so, because sustainable business with respect for people and the environment is of great importance to DASSY ® . And what about the new logo? We’re putting ‘DASSY ® ’ in a timeless yet energetic font. Were you a fan of the arrows in our old logo? In our new logo too, you’ll find a little arrow in the letter D. It may seem like a small detail, but the position of the arrow was chosen with a purpose. It emphasises that DASSY ® is going full steam ahead with its arrows aimed at a successful future. Of course, this called for new photos as well. From now on, you’ll be able to link DASSY to real faces. Real people. Each person exudes passion for the profession. So now we’ve updated our look and feel to make it more dynamic. And what about our values and norms? These remain unchanged. And we are very proud of that. 3 Meet DASSY ® DASSY ® JASPER / DASSY ® TAMA