We want to make it easy for c and more sustainable decisio In 2021, we were once again named Denmark’s strongest brand – an award we are incredibly proud of, and which we believe must be attributed to the great effort our colleagues, store owners, suppliers, and partners every single day put into ensuring that we can provide ”discount with an attitude” to our customers. At REMA 1000, we work every day to ensure that our top manager – the customers – can feel con- fident that we have made good choices on their behalf. We therefore work to ensure that cus- tomers can more easily make sustainable choices when they shop in our stores. We bring ”discount with an attitude” closer to the customer In 2021, we said goodbye to goods transported by planes, and we entered several agreements with local Danish farmers and producers. We believe that a more local and Danish pro- duction not only benefits the climate and envi- ronment, but also increases our customers’ un- derstanding of the food they consume, and thus equips them to make good choices when they do their grocery shopping. – In 2021, we will continue our effo to our customers. We have reorgan brand goods to be produced in Den the use of planes for transportation and we have entered partnerships Danish farmers who deliver top qua to our stores, and who give our cust opportunity to see food production Henrik Burkal, CEO, REMA 1000 Denmark Front page photo: To ensure biodiversity in nature, some Danish farmers sow so-called ”fauna stripes”. The fauna stripes are so various plants, including red clover, honeydew, buckwheat, sunflower and chicory, so that insects, bees, birds and animals can
Download PDF file