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We want to make it easy for c and more sustainable decisio In 2021, we were once again named Denmark’s strongest brand – an award we are incredibly proud of, and which we believe must be attributed to the great effort our colleagues, store owners, suppliers, and partners every single day put into ensuring that we can provide ”discount with an attitude” to our customers. At REMA 1000, we work every day to ensure that our top manager – the customers – can feel con- fident that we have made good choices on their behalf. We therefore work to ensure that cus- tomers can more easily make sustainable choices when they shop in our stores. We bring ”discount with an attitude” closer to the customer In 2021, we said goodbye to goods transported by planes, and we entered several agreements with local Danish farmers and producers. We believe that a more local and Danish pro- duction not only benefits the climate and envi- ronment, but also increases our customers’ un- derstanding of the food they consume, and thus equips them to make good choices when they do their grocery shopping. – In 2021, we will continue our effo to our customers. We have reorgan brand goods to be produced in Den the use of planes for transportation and we have entered partnerships Danish farmers who deliver top qua to our stores, and who give our cust opportunity to see food production Henrik Burkal, CEO, REMA 1000 Denmark Front page photo: To ensure biodiversity in nature, some Danish farmers sow so-called ”fauna stripes”. The fauna stripes are so various plants, including red clover, honeydew, buckwheat, sunflower and chicory, so that insects, bees, birds and animals can
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introduction customers to make healthier ons in their everyday life Environment Health We believe that it is important that we take cus- tomers on the journey when we deliver “discount with an attitude”, and that they can both see and experience the production of food up close. We raise the level of ambition in a number of areas As one of the Danes’ favorite places to buy groceries, a great social responsibility rests on our shoulders. We have therefore decided to increase our ambitions within a number of our focus areas in 2021. Together with the rest of Reitan Retail, we have developed a new ambition for our work with climate, and we have committed ourselves to a larger share of our revenue coming from health- ier food products. orts to bring goods closer nised even more of our own nmark, we have terminated n of vegetables and fruits, with even more local ality produce tomers the n up close. We depend on good partnerships Common to our work with socially responsible solutions is that we cannot achieve good results alone. Including our customers, colleagues, store owners, suppliers and partners on the journey is a prerequsite. This applies when we reduce food waste throughout the value chain, and when we want to ensure more nature-friendly land with increased biodiversity in Denmark. We are far from meeting all our social responsi- bility goals, and a great deal of work awaits us in the coming years – especially on the climate and environmental front in the global value chains. However, knowing that we have skilled colleagues, store owners, suppliers and partners with us on the journey is a good starting point. All across our organisation and among business partners are people who are passionate and take responsibility in their respective fields on a dai- ly basis. It is the sum of their intentions and ac- tions that really makes a difference. I would like to thank all customers, store owners, colleagues, suppliers and partners for a good collaboration in 2021. I look forward to continuing these efforts. 1000 REMA-greetings People responsible trade Appendices own in and around the farmer’s fields, with n find food, build nests, seek shelter and breed. Henrik Burkal, CEO REMA 1000 DENMARK Rema 1000 Corporate social responsibility 2021 2
