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Contents Statutory CSR report, cf. section 99a of the Danish Financial Statements Act. 1 Introduction Much more of an attitude Our five focus areas 3 3 4 Together, we take responsibility 6 Values and visions 7 Focus and goals 8 2 The company About REMA 1000 More care 9 9 9 Results in 2014 10 The history of REMA 1000 10 3 Our five focus areas 11 The healthy family 12 The happy nature 14 The good supplier 16 REMA 1000’s donations to welfare 18 The motivating workplace 19 4 Documentation Appendix 1 – Materiality assessment Appendix 2 – Human rights analysis Appendix 3 – Donation and sponsorship overview 22 22 23 24 2 REMA 1000 CSR 2014 | Discount with an attitude
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1 Introduction Much more than just attitude REMA 1000 is a value-driven business. One of our core values is, that we have a strong business moral. We are therefore aware of our responsibility to our customers, employees, suppliers and the outside world when running our chain of stores. With 261 stores in Denmark, and clear attitudes to, and requirements for, the quality and impact of our goods on people and the environment, we have a strong starting point for ensuring a positive influence on the world around us. We have therefore developed the concept “Discount with attitude”. Through our work on “Discount with attitude”, we have created a comprehensive range of focus products and work innovatively with suppliers to improve product sustainability and avoiding food waste. We have therefore introduced sales of single products so that our customers can buy what they need to use, and weighing so that our producers need not to let vegetables of different sizes go to waste. Our work to constantly make our products and stores more sustainable continues. Our business strategy is to grow in Denmark through reinforcing the concept “Discount with attitude”. We are therefore pleased to present the results we achieved in 2014 and our new focus and goals for even more sustainability at REMA 1000 in 2015. Our focus has been to investigate our impact on society, and on this basis, decide what is important for our business. We are looking forward to continuing our work of realising our goals for 2015 with employees, suppliers, customers and business partners, so that together we can create a new way to achieve balance between price and sustainability. Enjoy! Henrik Burkal Chief Executive Officer REMA 1000 CSR 2014 | Discount with an attitude 3
