About us Made for many adventures to come Wheat is children’s clothing made to be lived and played in. Wheat is known for our strong Scandinavian design traditions, unique hand-drawn signature prints as well as creating designs that focus on quality and comfort. The heart of Wheat has always been the children. Each design is therefore carefully tai- lored and well fitted to the various needs of children and offers a perfect fit that ensures the child’s freedom of movement. This is something that is highly prioritized in our design process, as we want to guarantee the right fit on all our products. We see it as an honor to design clothing with the children in focus. Children should have the freedom to move and play comfortably in durable materials that can last all their adventures. Danish design Wheat was founded in Denmark in 2002 and has since become an international brand that is one of the most popular in Scandinavia. Wheat stands out with our unique hand- drawn signature prints, which are represented in all our collections. Every season, our in- house designers take notes from the children’s needs and their surroundings to create clothing that is both practical and tells a story. To ensure that our clothing last season after season, it is important for us to keep the de- signs timeless and choose high quality materials that make for long-lasting clothing. Responsibility Beyond creating our collections, Wheat is dedicated to minimizing our negative impact on the planet and work towards being even more responsible with our production and designs. To ensure that we have a higher proportion of renewable energy sources in our production, we are currently in the process of mapping our suppliers and working with them to take active steps towards a more responsible energy consumption. We know that this is where we can make a great impact. We support the notion of long-lasting clothes, which can be passed on from child to child. We want to help you take great care of your child’s clothes and show how you can make small repairs to make it last longer. We are therefore in the process of creating a space, where you can find various guides and information on how to care and repair to extend the lifetime of your child’s clothes for as long as possible. We want to create a community around taking care of what you already own, so it can create value for children for many years. Transparency within production is also an important step towards creating responsible products, while ensuring safe and ethical working conditions. Year after year, we commit to creating an even more responsible business and want to keep learning more about how we can achieve this goal. We want to do this by keeping a close relationship with all our suppliers. Based in Denmark Wheat’s Headquarters is based in Gentofte (Denmark), where we have created an inspir- ing environment for the Wheat-family to grow. When renovating our new office space, it was important for us to focus on using recycled materials and we are currently working towards creating an office that is carbon neutral. The Wheat HQ is now up and running with solar panels on the roof and a fitness center for all the employees. We have also finished transforming our former warehouse into a new showroom, where we can showcase our collections in beautiful surroundings.
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