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“Finally, we are not perfect. And we promise you that we will make mistakes and make wrong decisions along our journey to become more responsible with our production and designs.”
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FOUNDERS STATEMENT Let’s be honest. It is no secret that the fashion and textile industry as well as the production of these items have a high negative impact on the en- vironment. We are very aware that we at Wheat are a part of this system. With this knowledge, it is even more important that we strive to do better and think differently about everything from fabrics and production to con- sumption. Since our company was founded, more than 20 years ago, sus- tainability has been an integrated part of Wheat’s DNA, and the way we have worked with it has developed and evolved with the times. Everyone at Wheat is dedicated to working towards our common goals. So, docu- menting our journey to become more and more sustainable is a must and it is particularly important to be able to track our improvements, so we can show the world where we are heading. That is the main reason why we be- lieve that this report is more important than any financial report that must be made by law. In a political environment where it seems like ESG, CSR and sustainability are buzzwords political parties use to capture votes instead of actually making the needed change, it’s incredible to see the dedication from everyone within Wheat and how they keep pushing us to do more – and do better. Our products have always been a main focus for the company through systematic development and production of products that are made from nature’s own materials or recycled materials. Using the products as a start- ing point, we have also started to delve into the opportunities of circular economy, and the possibilities of incorporating circularity in our business model, and how we can ensure that circularity can be part of a viable and healthy business. Over the last couple of months, we have worked on a more circular project with a “take back” program. In our next report for 22/23, we look forward to giving you all a more in-depth description of that. Finally, we are not perfect. And we promise you that we will make mistakes and make wrong decisions along our journey to become more responsible with our production and designs. But we also promise you that we will be transparent about our mistakes and learn from them. And our transparency will hopefully help others to not make the same mistakes. Moving forward, we keep on pushing. Upwards and onwards.
