LOGO - SAFETY AREA To ensure favourable logo placement, a protective zone is defined around the logo. The protective zone is defined as the minimum distance to other elements. When placing the logo at the edge of a format, the minimum distance is also the minimum permitted m argin. The minimum distance (M) is defined as the height of the bull in our logo shield. This rule a pplies to all variations of the logo. NOTE: this is the minimum permitted distance; the more «air», the better. Scaling of logo Scaling shall always be proportional. The logo must not be «stretched». M M M M M M M M M M M M M M M M GO TO INDEX Design Manual – Short version 1.0 – April 2021 10
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