How Baby Boomers Interact with Paper Who are the baby boomers? Baby boomers are defined as the generation born between 1946 and 1964. About 82 Million The number of baby boomers in the U.S. and Canada. (Source: U.S. Census Bureau & Statisque Canada) 70 % of disposable income in the U.S. is held by baby boomers, making them the wealthiest generation. (Source: Statista) $548 Billion What baby boomers spend in a year, according to Statista. Real Life When making a purchase, they like having access to someone (preferably in person) who can answer their questions and make them feel comfortable in their decisions. Time to Splurge Baby boomers are more likely to splurge on top-tier items including travel, dining and self-care/wellness.
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