How Gen X Interacts With Paper Who is Gen X Generation X is de ned as anyone born between 1965 and 1980. Here are several insights on how and why print media can be so e ective with this overlooked generation. 31 % of U.S. income is produced by Gen X despite representing just 25% of the population, according to Forbes. 36 % have college degrees which means Gen X may hold positions with purchasing power in an organization. (Forbes) 54 % are frustrated that brands continually ignore them, according to PR Daily. Big Spenders According to the US Department of Labor, Gen X outspends other generations on housing, clothing, eating out and entertainment. Loyal Many saw their parents struggle with nancial hardships, so Gen Xers are cynical and slow to trust by nature, but they tend to be quite loyal to brands that have earned their trust.
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