1 | TO EMBOSS OR NOT TO EMBOSS As a post-press technique, an emboss always adds a step (and cost) to the production process of creating a printed piece. To create the three-dimensional area in the surface of the paper, an emboss uses two dies, one raised and the other recessed. The dies are heated, and the paper is placed between, then pressure is applied to create an impression. So when is it worth it to use an emboss in your print design? Just as the embossing process adds a dimension to the paper itself, it also adds dimensionality to the impression your design makes. A blind emboss, where only the impression from the die is used, adds a minimalist element of sophistication. When used in conjunction with four-color process, an emboss deepens the impact of the printed image by adding physical texture and detail. Embosses can also be used with other post-press techniques, such as foil stamping, to generate a showstopping WOW factor. In other words, an emboss enhances the recipient’s experience as they interact with your printed piece. Once you and your design team determine the value of this amplified experience, you’ll have the information you need to decide whether an emboss is right for your current project. For example, an emboss may not be a sound investment for a printed piece that is merely functional, such as a manual or technical document. On the other hand, an emboss can add significant value through its aesthetic appeal in high-end brochures, business cards or retail applications. Hand tooled brass embossing die Embossing die mounted on a “clam shell” press 3 Embossing Guide
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