TABLE of CONTENTS 2 LETTER FROM THE EDITOR 3 GALLERY SPOTLIGHT 4 ON PAPER Sunbrella® builds an authentic brand with print CAN YOU FEEL IT? The role of empathy in creating powerful campaigns 6 NELSON’S GREEN BRIER DISTILLERY How fifth-generation Nelsons reclaimed the original Tennessee whiskey business with the help of paper 8 10 ENHANCING THE RETAIL CUSTOMER EXPERIENCE 12 AT T R A C T I N G T H E NEXT GENERATION to the print industry INKJET CONFESSIONAL tips for printers 14 19 DON’T FORGET THE COPY PAPER 20 NFC TECHNOLOGY PUSHING THE ENVELOPE 22 J O H N S O N B U R G IS PAPER CITY table of CONTENTS 1
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