GALLERY SPOTLIGHT Want to be in the next Paper Matters®? Submit your entries to the Domtar Paper Gallery at p a p e r. d o m t a r. c o m FOR: MAGAZINE For: Magazine is a new publication created by Ultravirgo, an agency specializing in strategic communications for international NGOs and national nonprofits. With a goal of telling global stories of people who improve the world for others, the first issue—Maturing—features individuals who make the world a better place while challenging preconceived notions of “growing old.” The uncoated nature of Lynx® paper, combined with smart design and compelling stories, adds to the authentic nature of the magazine while the flawless detail, skin tone and color reproduction enhances the overall experience. glassybaby SCAN THIS QR CODE TO SEE A VIDEO OF FOR: MAGAZINE The glassybaby catalog is an outstanding example of how clean and modern graphics, combined with a smart paper choice, can lead to striking results. Founded by three-time cancer survivor, Lee Rhodes, with a mission to help patients obtain basic needs during treatment, glassybaby offers unique handblown glass votive holders and drinking glasses. Expertly designed, the detailed photos showcase the craftsmanship of each piece of glass, paired with text that conveys messages of hope. Printed on Lynx®, each page creates a new experience that showcases exceptional opacity and flawless printability. DESIGN: CREATIVE DIRECTION MINH NGUYEN DESIGN DESIGNER: HANNAH ARRIGONI LOCATION: MONTREAL, QC, CANADA PRODUCTION: BP MEDIA, INC. LOCATION: RICHMOND, BC, CANADA PAP E R: I NT E RI O R PAG E S : LYN X ® OPAQU E U LT RA 8 0 LB . TE X T SCAN THIS QR CODE TO SEE A VIDEO OF GLASSYBABY C ATA L O G Ashley Maydak EDITOR Ashley Maydak is a Brand and Creative Manager with over 15 years of experience in paper and print marketing. With a background in graphic design and production management, Ashley has an eye for how paper and print connect and amplify a brand’s story. She is the brand strategist for Domtar Paper’s most iconic paper brands. 5
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