Make a Splash COLOR with A Move to Inkjet Fits the Bill for KUBRA So many consumers get their bills via email, we often forget that a large portion of people still opt for paper bills. And they have good reason. Many people prefer tangible documents because they’re easier to track, stack, organize and pay. And some customers—particularly those in rural locations—have no access to reliable internet, so choosing paperless billing isn’t even an option. KUBRA, headquartered in Canada, with locations in Arizona, Texas, California and New Jersey, is a billing and payments company that offers both paper and electronic options. KUBRA’s goal is to provide super-fast, flexible service to their clients—and one way they’ve accomplished this is by switching from toner-based printing to inkjet. Clients Lead the Way The push to change came from one of KUBRA’s larger clients, a major utilities company in Canada. They wanted to use color for their paper billing because studies have shown that using colors on a paper bill can improve the customer experience and even speed payments. KUBRA was eager to take this on, and it required the company to move from toner-based to inkjet printing. According to Rob Iantorno, VP of Operations at KUBRA, the biggest challenge to making this switch was just trying to understand how everything worked. “We were going from a preprinted form that already had a perf on it to a blank page we had to add perfing to,” he says. “Also, before we 12
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