LETTER FROM THE EDITOR VANÉCIA CARR EDITOR -IN-CHIEF V is the Director of Customer and Brand Marketing. She loves reading books, reality TV, social media and reading all the posts about the beloved Cougar® brand. FORM FOLLOWS FUNCTION “Form follows function.” These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this issue of Blueline Magazine, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each project with an eye towards functionality, deeply considering the core essence of each project to ensure that the final deliverable is truly successful. “I want to make stuff that works,” designer and Renaissance man Aaron Draplin told us in his interview, when discussing his renowned work and love of functionality. We also spent time with designer Debbie Millman, who shared her philosophy of deliberate differentiation in building strong, enduring brands. We further discovered—in a visit with spirited Designing for Print author Marina Joyce—how a strong foundation of printing knowledge can be a graphic designer’s secret weapon. And we talked to three experts from the higher education market—Karyn Adams, Sean Carroll and Jessica Corliss. The result was a lively discussion of print’s vital function in conveying prestige and academic excellence while resonating with multiple generations. One major thread ran throughout all our conversations: thoughtfulness. Each individual we profiled thought very deeply about their work and had a distinct philosophy or point of view. Not only was this inspiring, but it also confirmed what we’d known all along—that great work invariably starts with three immortal words, “Form follows function.” VIII 2 Letter From The Editor
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