CRAFTING A LEGACY letter from the editor Whether you’re a creative or a communications professional, the work you print makes a lasting impression. When we commit words and images to paper, we’re making something more than superficial. According to the legendary Kit Hinrichs, we’re “defining the value of our culture.” In his exclusive interview with Blueline Magazine, Hinrichs speaks about the roles of print and creative professionals in shaping and preserving history. Speaking of impressions, we’re excited to share your responses to our first-ever Blueline Magazine subscriber survey. Judging from your feedback, it’s clear that print and paper are vital to your branding and communication strategies. When it comes to sharing stories, images often speak louder than words. In his acclaimed Shutter Magazine, award-winning photographer Salvatore Cincotta shows how print not only amplifies the message, but also elevates the experience. This issue also celebrates the legacies of some legendary brands. You’ll see how J. Walter Thompson Toronto helped Pennzoil commemorate its 50-year collaboration with Team Penske. And last but not least, we’ll pause to reflect on a particularly significant milestone: the 45th anniversary of Cougar® Paper. Many of us aspire to be remembered not just for the quality of our work, but also for the relationships we make along the way. When you work with print and paper, you get to make your legacy your own. VANÉCIA CARR EDITOR-IN-CHIEF DOMTAR BLUELINE MAGAZINE V is the Director of Customer and Brand Marketing. She loves reading books, reality TV, social media and reading all the posts about the beloved Cougar® brand. V 6, P 2
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