| Paper Trails Volume 2 HANG TEN Tentipsandtricksforyournextprintjob 01 Keep it Real Void of a shiny coating, uncoated paper allows the authenticity of your message to connect. 02 Stand Out Mix and match paper finishes in your piece to grab the audience’s attention. 03 Make your own Color Instead of paying a premium for vibrant text and cover, print a full bleed color on Cougar Vellum to make a similar visual impact at less cost. 04 Beauty in the Details Featuring a photo with fine details? Consider using Cougar Smooth or Super Smooth for ultra-crisp details and striking contrast. 05 Write On Need the ability to write on your piece? Choose Cougar. Writing may smear easily on coated papers. 06 Go Dark Cougar always prints rich and strong, so feel free to use images and graphics with deep shadows and floods of black. 07 Eliminate Guesswork Don’t know how a specific technique will perform? Ask the mill or paper rep for a print sample demonstrating the combination you are considering. 08 Speak the Language Get accurate print estimates by knowing your specs: quantity, size, finish, weight, ink type, folds or binding, and embellishments. 09 Finish Strong Embossing, foil stamping and raised UV look great on uncoated paper and perform best on a cover weight. 10 Mail It Create a cohesive direct mail piece using Cougar’s matching envelopes crafted from the same paper as your design. Scan the QR code to receive a copy of Paper Trails Volume 2 https://bit.ly/3wLAKqG
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