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PAPER IS WHERE DESIGN LEAPS OFF THE SCREEN AND INTO YOUR HANDS. A fter hours of designing in a two-dimensional virtual reality, you are entrusted to take your client’s plan to the third dimension of a printed piece. Making that leap requires paper: tactile, touchable, feel-good paper. Specifying the right paper to realize your client’s vision affects the look and feel of the final product just as much as the colours, fonts, images and layouts selected. Even without ink paper communicates. You’ve taught your client the way paper feels is called its hand. And that hand affects how the pages turn and how panels fold out. From a bulky cover to a crisp sheet of letterhead, to supple pages in a book, the paper’s hand makes a statement. You know paper also plays into the overall look of a piece. It can be slick or silky, loud or understated. It can have eye‑popping gloss or an honest, authentic appeal. Read on to recollect the many factors that make text and cover the right paper for all your client’s print projects. CONTACT YOUR ARIVA REPRESENTATIVE TODAY AND LET’S TALK TEXT AND COVER.