Our concept of quality The key to understanding why DEIF’s concept of quality is different from most others is our system of ongoing evaluation and improvement. Once an idea has been introduced, it is subject to a perpetual cycle of quality improvement. The implication is that we can always do better. Plan Act Deming’s Do circle Check Involving customers in the development process To us, good quality is part and parcel of any initial product design – and good quality always begins with a good idea. As an idea matures and develops into a project proposal, a process of internal review begins. If a project shows promise, it continues to the next review level – if it fails to convince, the project is abandoned. The review process is a means of managing our projects. From idea to phase-out, we want to make sure that our projects remain viable. As the figure to the right shows, our process of product review is characterised by a high degree of interdisciplinary co-operation. We integrate our entire organisation into the process. Also, we involve our customers through field- testing. We want to be absolutely certain that our solutions make a difference in practice – not just on paper. Type tests Field tests Project reviews Product development Product approval Customer preferences Technical departments 3
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