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4 GEIA FOOD SUSTAINABILIT Y REPORT EMPLOYEES 129 full-time positions ECONOMY Revenue: 330 mio. euro 87 in Denmark EBITDA: 17.4 mio. euro 22 in Norway 20 in Sweden Oslo Karlstad Aalborg (HQ) Skælskør Locations 4 in the Nordics Suppliers +280 Worldwide Pallets 6,000 Handled per week Products 2,600 Different products sold Trucks 7,000 Imported annually
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GEIA FOOD SUSTAINABILIT Y REPORT 5 About Geia Food Geia Food is a strong business partner with extensive expertise in a broad range of product categories – from frozen and chilled foods to groceries and beverages – available thanks to trusted partnerships with more than 280 loyal suppliers. A strong solution provider Geia Food is the value-adding link between suppliers and cus- tomers, developing food concepts for the Nordics through unique competences and a long track record as a trusted partner. We create value for our customers by boosting product inno- vation, reducing operating complexity and increasing category profitability. Our best-in-class supplier network is a one-point- of-access solution for all Nordics, profiting from an effective sales platform based on deep customer insights and a cost- efficient logistics and quality assurance platform. A reliable partner all the way We can assist with everything from generating ideas for new food concepts to packaging design and shop launches – always with a focus on responsible innovation, reliable execution, and rapid growth. We know the market conditions and offer the fast- est time to market in the business. Our vision Our vision is to become the undisputed leader in providing food concepts in the Nordic countries. With an attractive network of suppliers, an extensive product portfolio and a presence in all the Nordic countries, we generate business advantages for our customers and suppliers. History and ownership Geia Food was established on 1 January 2014, as a merger between A-Frost A/S and Mortensen Food A/S. In late 2017, the Norwegian investment firm Credo Partners acquired 55% of the equity in the company. The ownership was an active partner- ship between Credo Partners, the management team, and the original founders. In the summer of 2021, the private equity fund Triton acquired a majority stake of Geia Food. Triton invested in Geia Food alongside management and key employees. The ambition is to grow the company organically and through M&A, mainly in the Nordics, and to develop Geia Food’s offerings. We offer a flexible brand approach that allows our customers to tailor food concepts with the desired brand type. Our offerings include private label, controlled label, own label, packers brands and even A-brands in certain categories. A strong solution provider Access to +280 high-quality suppliers Value-adding food solutions Four Pillars ensuring high competence in each department Relationships with Nordic retailers Sales Purchase Supply Chain Quality & ESG Value proposition to suppliers Cost effective one-point-of-access to Scandinavian market In-depth knowledge of customer demands and local trends Scandinavian volumes contrary to regional retailers' offerings Support on local food safety requirements and legislation Key Competences D eep product knowledge and unrivalled innovation speed S uperior operational platform with flexible brand approach W ide and deep product offering U nique customer insight through strong relationships with all relevant retailers C ertification and food safety assurance reduce risk Value proposition to customers Boost retailer category innovation Increase profitability by challenging A-brands Reduced internal complexity and increased operating flexibility Highly reliable and food safety certified operating
