2·3 SUSTAINABILITY AS A DRIVER OF INNOVATION One of the greatest challenges we face at this time is that of preserving our environment and therefore the fundamentals of life for humanity. Sustainable action is one way of achieving this goal. The principle comes from forestry: we should only cut as much timber as can be renewed to maintain levels. Applied to the fundamentals of life as a whole, we understand sustainability in today’s world to mean that we have to act at both an individual and corporate level in ways that enable a life worth living, now and in the future. Sustainable action has long been part of our DNA at nobilia. Our response to the various challenges that this task entails is driven by our own team set up precisely for this purpose. As part of this, we focus on eight core areas: raw materials, supply chains, production, transport, trade, product use, durability and social responsibility. We are constantly working on improvements in these eight areas – and also making sure that our progress can be measured. In this brochure, we want to provide you with an insight into the manifold ways in which we practice sustainability at nobilia – and illustrate how our activities in this regard drive innovation, time and again. Because that, too, is part of our DNA at nobilia: we’re always striving to improve even further!
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