Covering all your Needs Standard reports and tailored services Strategy & Portfolio Management 1 Patient / • Focus your promotional resources Pharmacy • Explore full patient/consumer potential Potential 2 Patient Journey • Understand product use in a patient‘s treatment regimen • Find new levers to improve disease outcome • Improve product adherence • Explore PHOENIX Patient Services 3 Buying Patterns • Identify co-shopping/co-medication patterns • Understand correlation between Rx and OTC purchase • Explore PHOENIX Sales Support services 4 Pharmacy • Understand brand positioning Surveys • Get patient insights Commercial Excellence 5 Benchmarking • Track development of sales volumes and market shares Performance • Understand share of new vs. existing patients/consumers • Allocate resources to areas with growth potential 6 Launch Tracking • Monitor uptake of product regionally • Allocate resources to manage launches successfully • Quantify the return on investment for campaigns 7 ROI Analysis • Attract new patients/consumers • Analyse whether campaign grows total market and/or your share Operational Excellence 8 On-shelf • Quantify magnitude of non-availability at pharmacy level Availability • Understand consequences if product is not available at point of sales • Explore PHOENIX Supply Chain Optimisation services 9 Stock • Understand stock levels across regions Optimisation • Synchronise wholesale and retail stock levels • Ensure product availability and optimise employed capital 3
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